CEE ULTEX offer you the full market research service. We offer both quantitative surveys based on nationwide representative samples of respondents and qualitative research, be it e.g. Focus Group Discussions or In-Depth Interviews or Consumer Surveys or Business-to-Business Research. Being oriented on full service, we conduct all types of market research projects.
F2F interview
Conservative, yet time-proven. Until this day (and with succes and positive references from clients) we use "old school" method of collecting data using face-to-face interviews. This method allows maximal personal contact, questions and especially answers to them are more honest and precise. Besides, within the personal conversations it is possible to present not only creative concepts (images and videos), but also physically the products themseves.
Cati
Quality data quickly and cheaply. CATI represents a survey in a form of a phone call, when the respondent's answers are entered into the PC's right away by the questioner / operator. This approach does not match personal F2F interview, but its still more personal than for example survey in a form of online poll, not to mention representativenes of the sample. CATI still maintains signifiacant advantages – swiftness of data collection and result processing, direct aim towards target group and effective price results ratio (ammount and depth of data).
If you need to know opinions, attitudes or behavior of entire Czech republic's population, or it's parts, follow trends and analyze changes; and need to get required data fast, we offer CATI as an alternative to more conservative personal inquiry in households or online polls.
BRAND AUDIT
"Brand is the only thing you are left with when your factory burns down." We analyze brands as if they were under and x-ray. Especially smaller and medium clients often do not attribute too much importance to the value of the brand and they don't even want to measure it. Our opinion is that the best interpreter of the brand are the customers themselves. Brand is basically brought to life by the customers racional experience with the product/service of the brand, emotional perception of the marketing comunication and confrontation of those two. Our BrandAlive method, which analyzes the relationship of the clients towards the brand as a relationship towards a living being, is based on this principle. Do you change opinion about your friend overnight? Let's ask customers how do they "live" with your brand!
Retail audit
Focused on POS (point of sale). We provide range of products and price maps of given areas. We collect relevant data about the range of the goodsm prices in monitored businesses, location of the products (shelf monitoring) or POP campaign focused on supporting sales (i.e. tasting). We are also able to "measure“ efficiency of the bigger events like road show.
Within the "Retail Police" project we will monitor indoor marketing, advertisment in the place of sales (ads on shop windows, shop signs, leaflets inside the businesses, POS eye-catchers, woblers etc.). This research can also help you with cooperation and supervision over your sales representatives – it involves interviewing of responsible employees in POS.
B2B SURVEY
Answers you would not otherwise get. Apart from regular B2B surveys of all types in business world, we also offer surveys that pentrate the highest floors of firms, companies and corporations. EnterpriseQ&A method is focused on inter-company relationships, information channels, distribution channels, market potential of B2B clients, their satisfaction, needs and loyality. It is based of mixture of secondary and primary (qualitative and quantitative) data.In-depth interviews with field experts bring inspirational visions and trends. They provide very valueable information of "insiders“ and their recommendations for startegic marketing and planning.
Typical examples of use are for example:
- current state of competitive environment in CZ
- satisfaction of "customers" with current market offer
- decision-making process when choosing a supplier
- position of your company as a supplier and of your services, products towards the competition, advantages and disadvatages, prospective threats, development oppoturnities
- evaluation of experience with your products and services
- anticipated extent of consumption in CZ in upcoming years
- defining (segmentation) of the market
- method of work of sales representatives (dealers) in the field
Mystery shopping
Do you want to know the truth? How the salesmen work, when the owner/supervisor is not present? How the employees stick to your internal regulations and principles of your company culture and ethics? How accommodating, helpful and able to answer customer's questions are they? Our specially trained operatives pass off as client or customer either in your own company or the rival one and they investigate the approach of the workers (their communication skills, obligingness, responsiveness and also expertise and ability to answer questions), just as their tidiness of their appearance and overall impression. When it comes to mystery calls your company's telephone availability, is evaluated, how long must the client wait for the operator, how is he put through and so on. Apart from employees' behavior, the quality of the environment, availability of promotional and other materials, sticking to the working hours and suchlike can be monitored during mystery shopping. Our most frequent clients, who order this service are mainly financial institutions (banks, savings banks, insurance companies), but also operators of gas stations, car showrooms and suchlike.
Another interesting outputs you get within the comparative method "Mirror“, which classifies the difference between "wish image“ and "mirror image". Wish image is the desired image you create before the survey itself, it contains ideas you have about monitored problem. Questioners will not miss even the seemingly slightest details, that might negatively influence the purchase of potentional customer. After the survey, which will mercilessly discover the mirror image, that is the real image, the comparison is made, which is often suprising for the clients...
EXPERT INTERVIEWS & DESK RESEARCH
"Knowledgeable insider of the field has the same value as a spy in enemy's general staff during the war!“ Apart from stadard interviews and desk research projects we also offer an interesting combination of in-depth interviews with respondents – reputable experts in the given field, and data gathered from secondary (accessible/public) sources. Experts, or rather experts as respondents, are logically a contribution for their expert knowledge, professional experience and the range of knowledge in their field. Results is completed by adding statistical data, legislative information and other information from public sources. Research can be enhanced by important social, national or cultural contexts (stereotypes), which have quite an influence because of the power of mass media or respected specialized press.
Typical examples of use:
- Foreign company wants to start doing bussiness in CZ. It wants to map the area of it's future activity. It therefore needs to orient itself quckly and correctly in an unfamiliar territory! It needs to know the "key players“, systém of distribution channels, legislation, trends and outlook...
- A Chamber of Commerce or an embassy of foreign country wants to know the situation, issues of chosen industry in CZ and then present it to the home companies...
Czech company wants to expand abroad. It demands the same as the client in the first case, but on foreign market of it's choice. Thanks to wide area of our focus, it is possible to realize this specialized survey with us in more than 20 countries of the continent...
Focus groups
A journey to the core of respondent's soul. Be honest. Do you want to listen to the discussions of selected consumers during the group discussion or to get to the core of their shopping motivation? How to change traditional focus group discussion into focus group "interrogation“!? One of the possibilities is based among other things on the study "The Truth Never Stands in the Way of the Good Story: The Disortion of Stories in the Service of Entertainment“ (University of Illinois). For its sophisticated method of gradual inquiry, which is a soft version of cross-examination, it enables you much "harder data“ than from regular groups. Coordinated discusion groups are in general used for an in-depth (qualitative) evaluations of ideas, conceptions, ad campaigns, wrappers, labels, prices, in both in common populaton and bussiness domain. Similarly, it is possible to discover people's attitude to the variety of of social, economical or political issues. Part of this service is procuring necessary rooms, moderator, respondents, audio and video recordings, video player and TV in the case of showing a TV commercials etc, opoturnity to observe the course of the discussion in separate room (for client), in this case we provide an interpreter, refreshments etc. To ensure sufficient amount of information gathered by this method we recommend at least 3–4 group interviews or filling in the information from 1–2 groups by executing couple dozens of in-depth interviews. Number of respondents in a group is usually between 8–12.
BUSINESS INTELLIGENCE
We can help you access exclusive, detailed information about your market. Exclusive knowledge is a significant business advantage and a game-changing tool. Obtaining relevant information in real time and being able to analyse it correctly is essential for developing new business or investment opportunities or optimising business performance.
RISK ANALYSISWe can help you access exclusive, detailed information about your market. Exclusive knowledge is a significant business advantage and a game-changing tool. Obtaining relevant information in real time and being able to analyse it correctly is essential for developing new business or investment opportunities or optimising business performance.
ADVISORYWe do not (only) provide consultancy. We implement. We help you make big-picture decisions. Many multinational companies operate in different markets and face challenges and risks arising not only from geopolitical changes and international frictions, but also from different mentalities and legislation. We are constantly analysing trends in areas of interest around the world. We work with an emphasis on quickly raising "red flags", providing rapid assessments of the situation relevant to our clients.
